The purpose of this Dress Code Policy is to provide the parameters for an atmosphere that is professional, but at the same time relaxed. Dressing for the work environment not only demonstrates pride in ourselves, but also influences how our Company is perceived by others, whether they are visitors, suppliers or fellow associates. It has an impact on our performance as well as the performance of those around us. Our emphasis is that each Channelplay Associate should be professionally dressed as described in this document and take pride in their appearance.